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To find the needs of the customers in the market it is important to undergo a market research. The basic criteria for segmenting a market is are customer needs.
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The market can be divided into segments by using four “segmentation basis”: Psychographic, behavioral, geographic, and demographic basis. Companies often favor this method of marketing to the one-size-fits-all mass marketing approach, because it allows them to target specific groups that might not be reached by mass marketing programs. Once the market is broken into segments, companies can develop advertising programs for each segment, focus advertising on one or two segments or niches, or develop new products to appeal to one or more of the segments. Market segmentation is the process of identifying key groups or segments within the general market that share specific characteristics and consumer habits.
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In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Even after a better part of a century the debate continues. Academics does not have one commonly agreed upon definition. It is the discipline required to understand customers’ needs and the benefits they seek. Marketing Marketing is one of the most important functions in business. Nokia provides equipment, solutions and services for network operators and corporations. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. This Project mainly focuses on Various Market Segmentation done by Nokia Co. – Trace the VLED and VBAT_BB connection line paths – point to point to the corresponding capacitors, filter coils and including down to the Flex pin connector.MARKET SEGMENTATION OF NOKIA INTRODUCTION Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. – Clean these components surface if necessary. This circuit may only damaged if the device suffered wet or water damaged that resulted into oxidation build ups and then caused a short or open circuit. This will cause the display backlight loss if one of these components being damaged and or each of its connection line paths breakdowns.
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#Nokia x2 01 backlight solution driver#
In this figure shows the detailed components or parts that is called “LED driver circuit”. The Nokia C2-03 backlight driver components. Take note: the LCD’s backlight is also connected in parallel circuit like the two LED’s on the flex – meaning if that two LED’s was still able to light up but not on the LCD, it means that the LCD’s backlight LED is already busted. This two LED’s were also connected to the inner backlight LED’s of the LCD screen. There are two white LED’s also mounted on both sides of the top part of the flex. This figure shows the connection line paths of the backlight LED’s on Nokia C2-03 UI flex cable. – Check/ try to replace the LCD screen, the white LED’s on it may already been busted.
#Nokia x2 01 backlight solution how to#
Here’ how to troubleshoot the Nokia C2-03 backlight LED problem:įor quick fix, on minor problem like if the phone status shows no indication of being wet by any liquid, free of oxidation build up or the PCB board is still clean. Now in fixing backlight problem on the display, we must always consider that the flex is vulnerable and may cause the problem. Since Nokia C2-03 is a slider phone and used a UI flex (flexible ribbon cable), that is use to connect the LCD screen display from the main PCB board. This will also work on C2-06 and C2-08 a dual SIM card slider phone. Nokia C2-03 LCD Back Light LED Problem Solution Okay, due to some folks requesting this solution, here comes the Nokia C2-03 LCD screen display backlight LED problem solution.